The Nurture Group

May 7, 2025

The Nurture Group has engaged Mediafleet for all its diverse vehicle branding requirements.

Founded by Peter Fane in 2008, The Nurture Group has rapidly grown and developed to become the UK’s leading provider of grounds maintenance and associated services, including landscape construction, winter gritting, pest control, interior and exterior plant displays, and arboriculture. The success is built on a foundation of delivering best-in-class client service and championing environmental care. This has led to the Nurture Group being a multi-awardwinning, nationwide service provider encompassing five well established brands, delivering ‘one stop’ integrated services to a diverse client base across the UK.

These include:

In July 2024, the Nurture Group recognised that its rapidly expanding fleet of vehicles across the group required a vehicles graphics partner that could meet the demanding roll-out whilst maintaining the quality required by Nurture. With such a diverse group profile, design input and artwork management were crucial disciplines in order to maintain consistency and efficiency.

The Nurture Group vehicle fleet now consists of well over 2,000 vehicles with vehicle types ranging from small panel vans right through to 4x4s and specialist chassis builds.

“Mohib Iqbal is the group fleet manager for the Nurture Group, and during our first
meeting he made it very clear that they wished to engage with a vehicle graphics
partner that could provide the ‘full scope of branding services’ and the production
and fitting resource necessary to meet the demanding schedule. This schedule
consists of branding new vehicles joining the fleet, and re-branding existing vehicles,
all at a quality level Nurture expect. Nurture really ‘keeps us on our toes’ as we are
constantly receiving instruction from Mo and his marketing colleagues as to exactly
how they want the next tranche of vehicles branded.

It is always a pleasure to work with an organisation that clearly recognises the importance and marketing benefits of a professionally branded fleet of vehicles.”

Barnaby Smith - Manging Director Mediafleet

All the new vehicles joining the fleet are branded at Mediafleet’s offices, production, fitting, and logistics hub situated at Witney in Oxfordshire.

“Partnering with Mediafleet has been a crucial step in ensuring
that our rapidly growing fleet not only maintains its operational
efficiency but also delivers a consistent and professional brand
image across all touchpoints. The quality and attention to detail
that Mediafleet brings to each vehicle is a testament to the strong
partnership we’ve built, and we’re excited to continue working
together as we scale our fleet and enhance the visibility of the
Nurture Group across the UK.”

Mohib Iqbal - Group Fleet Manager at Nurture Group

Barnaby said, “When you visit the Commercial Vehicle Show in April, come and see us on Stand 5C40, Hall 5, and see first hand one of the impressive Nurture Group vehicles. We look forward to seeing you.”