Vorboss is a dedicated ‘internet service provider’ for London businesses. Having developed its own network, London businesses can now take advantage of uncontended internet of speeds of 10Gbps and above
Vorboss has developed an interesting brand with artwork to match. The stylised logo is dramatic while clearly depicting that Vorboss is a fibre internet provider. Mediafleet’s task was to take the excellent artwork and translate it to the vehicles.
Plus, the existing Vorboss fleet needed to be rebranded while minimising vehicle downtime, which meant the existing fleet vehicles and new vehicles joining the fleet needed to be branded in Central London.
Mediafleet’s ‘full scope of service’ is utilised in delivering the Vorboss requirements. The visually impactful graphics supplied by Vorboss were given to the creative team at Mediafleet to maximise the effectiveness when applied to the vehicles. The artwork graphics were then produced for production.
The Mediafleet operational and project planning teams worked with the Vorboss team to schedule the rebrands in Central London. Some 50+ vehicles were scheduled to be rebranded over one month.
As the images below testify, the vehicles are graphically stunning. The design works well on all vehicles with a colour scheme that is instantly recognisable whilst maintaining a highly professional feel.
Mediafleet is highly experienced at executing rebrands to in-fleeted vehicles and even on this occasion, with the vehicles being based in Central London, the rebrand was executed with minimum disruption to the Vorboss busy schedule.
At the time of writing 65 vehicles have been branded and have joined the fleet.
