The Nurture Group has rapidly grown and developed to become the UK’s leading provider of grounds maintenance and associated services, including landscape construction, winter gritting, pest control, interior and exterior plant displays, and arboriculture.
In July 2024, the Nurture Group recognised that its rapidly expanding fleet of vehicles across the group required a vehicles graphics partner that could meet the demanding roll-out whilst maintaining the quality required by Nurture. With such a diverse group profile, design input and artwork management were crucial disciplines in order to maintain consistency and efficiency.
Barnaby Smith, managing director of Mediafleet Ltd said, “Mohib Iqbal is the group fleet manager for the Nurture Group, and during our first meeting he made it very clear that they wished to engage with a vehicle graphics partner that could provide the ‘full scope of branding services’ and the production and fitting resource necessary to meet the demanding schedule. This schedule consists of branding new vehicles joining the fleet, and re-branding existing vehicles, all at a quality level Nurture expect.”
The existing fleet totals around 2800 vehicles.
The management teams of the Nurture Group and Mediafleet collaborated extensively to develop, finalise and implement the strategies that ensured delivery on time and in full. Only after considering all aspects of the plan was double checked did the project proceed.
Mediafleet’s in-house fitting team ensured the branding received the quality of application it deserved and expected by the Nurture Group.
Barnaby said, “Nurture really ‘keeps us on our toes’ as we are constantly receiving instruction from Mo and his marketing colleagues as to exactly how they want the next tranche of vehicles branded.
It is always a pleasure to work with an organisation that clearly recognises the importance and marketing benefits of a professionally branded fleet of vehicles.”
All the new vehicles joining the fleet are branded at Mediafleet’s offices, production, fitting, and logistics hub situated at Witney in Oxfordshire.
Mediafleet have now branded nearly 200 vehicles with the roll-out continuing. There is a diverse range of vehicle types from small, medium, large panel vans, specialist Tippers and Drop sides, 4x4s with Truckman tops, and also HGV as well. It is a mixed fleet given the wide range of activities Nurture undertake with their landscaping and grounds maintenance.
Mediafleet have now branded vehicles for all Nurture Group divisions.
Mohib Iqbal, group fleet manager at Nurture Group commented: “Partnering with Mediafleet has been a crucial step in ensuring that our rapidly growing fleet not only maintains its operational efficiency but also delivers a consistent and professional brand image across all touchpoints. The quality and attention to detail that Mediafleet brings to each vehicle is a testament to the strong partnership we’ve built, and we’re excited to continue working together as we scale our fleet and enhance the visibility of the Nurture Group across the UK.”
