Nationwide rebrand of 3,141 vehicles. The vehicles comprised over 3000 in-fleeted operational vehicles and new vehicles joining the fleet. This needed to happen across 33 workshop locations all within 4 months.
Christopher Mayell (Transport Manager) and Jane Nicholson (Fleet Technical Specialist) required Mediafleet to undertake an entire fleet rebrand to deliver uniform branding across all vehicles and machinery. This needed to be completed within 4 months. The Mediafleet and National Grid management teams divided the operational area into five zones and 33 workshop locations.
Chris and Jane devised and implemented a schedule for depot managers to inform drivers where they needed to be and when so that their vehicles could be given the Mediafleet rebrand treatment. In July 2022 the first graphics kits were being produced, and in August the first vehicles were receiving the new branding.
The project was successfully completed in December 2022 according to the schedule and was a complete success. The National Grid team successfully managed the flow through of vehicles. The Mediafleet project and application teams managed the operational challenges and fitting requirements and met the expectations of the National Grid.
