Scottish & Southern Energy

“My challenge was to ensure the highest quality of service and brand visibility in rolling out our new identity across the SSE vehicle fleet. I recognised early on that I would need a responsive, innovative and most of all reliable organisation to do this. Working with an external branding team can sometimes lead to conflict; but I felt confident in my decision to engage with Mediafleet. Their listening and learning approach and no-nonsense attitude have been refreshing and I now know that my intuition was spot on. My decision to work so closely with Mediafleet through this process has reinforced our brand – the vehicles are smart and recognisable and ‘work’ on all vehicle types. Of course, it is a big decision to alter established and recognised brand graphics but I am happy with the outcome and continue to use Mediafleet as our preferred supplier”.

Gemma Trew

Fleet Manager, SSE plc

The Task

The Detail

The Outcome

The Task

Mediafleet was required to brand over 3,500 vehicles that included both new vehicles and in-fleet re-brands

The Detail

The Mediafleet artwork team worked closely with the SSE creative agency to take what was essentially a 2D graphic and create a 3D brand that would meet the exacting standards of SSE. The design of the graphics needed to be equally impactful on all vehicle types.

The Outcome

The project was successfully completed according to the schedule. Southern & Scottish Energy remain a customer of Mediafleet with many projects completed over the 16-year tenure.