In December 2024, Mediafleet was approached by Freightliner to develop new dynamic branding on a tranche of 140 new tractor unts joining the Freightliner fleet. This was to celebrate Freightliners 60th birthday.
Working with the design briefs and design concepts provided by Freightliner’s Marketing team, the Mediafleet creative department got to work creating the 2D and 3D mock-ups for approval by Sean and his team.
In January, the application team at Mediafleet began applying the graphics to the first fully wrapped 60th Anniversary Special Mercedes Actros at Witney, with a further 23 partially wrapped new trucks at their Cannock depot.
