Europcar operate a vast fleet with a huge annual in-take of vehicles. In addition, the business is growing meaning the number of vehicles joining the fleet is increasing. The Europcar procurement methods take advantage of market dynamics enabling competitive purchasing agreements which leads to high demands being placed on the livery provider.
The challenge for Europcar was in finding a livery provider with the necessary resource to deliver the livery kits required against very tight lead times.
Mediafleet was prepared to invest in a supply partnership with Europcar, increasing their output capabilities by recruiting additional staff and purchasing additional equipment. In effect, a dedicated production line for all Europcar graphics was established for each order. This enables Mediafleet to guarantee delivery against the tight schedules set by Europcar whilst retaining the quality required.
Since 2013, Mediafleet has successfully furnished Europcar with the livery required against the time frames set. In some cases, the lead-time available to Mediafleet can be as short as one week but Mediafleet is able to deliver the vast kit quantities required without issue.
