The marketing arena in which Mediafleet operates is a visual one, but are organisations really taking full advantage of the mobile advertising platforms they have at their disposal? Almost all organisations will use their vehicle fleet for marketing by putting something on their vehicles…usually a mix of a logo, website address, email address, and contact number…but is that enough?
Some organisations are moving away from text and more to images, especially in the B2C market, but, in my opinion, B2B’s should be doing the same, but in most cases, these organisations are still relying on a logo and some text.
Image marketing is exactly what it sounds like! In its simplest form it is the use of images in advertising. It is a powerful tool to promote your brand and drive inbound enquiries. It involves the use of visuals, such as photographs, illustrations, QR codes, and infographics, which are far more engaging than text-only content.
It is a well-known fact that people are more likely to remember information if it is presented visually rather than through text alone.
The bedrock and popularity of social media is in the fact that images are highly shareable across social media channels due to their visual nature. This means it will increase your brand’s reach and visibility.
Images are more memorable than text-based content. Dynamic vehicle graphics are more memorable and work in exactly the same way as ‘out of home’ advertising billboards. In this prolific digital age, ‘analogue billboards’ are still as popular with marketers as they have always been. In fact, the use of QR codes and scannable images now enables digital content (websites, videos etc) to be accessed from an analogue billboard…or vehicle marketing! And as people love to share content, this can help drive further engagement, as people are more likely to recall and share an image than they would a paragraph of text.
When done correctly, image marketing can help increase website traffic, boost search engine rankings, engage customers and prospects in conversation, increase conversions from leads to sales opportunities, and even drive sales growth. However, creating an effective image campaign requires careful planning and strategy.
With ‘image-based vehicle marketing’, businesses have the opportunity to engage with old and new audiences in a new and creative way, making it an invaluable tool for increasing business exposure and lead generation when used correctly.
And because image-based vehicle marketing is new and interesting, it will help you differentiate your business from your competitors and ensure that customers remember your brand when making purchase decisions.
‘Image-based vehicle marketing’ using quality images in an engaging way via a creative marketer can help your business stand out from the competition and create an unforgettable impression. This is especially important if you’re selling a product or service that is similar to others in your market. By using creative visuals, you can demonstrate your unique value proposition and make yourself more memorable than other businesses in your field.
‘Image-based vehicle marketing’ will drive confidence in potential customers. Dynamic graphics can give customers an accurate idea of your products and services, Additionally, it can tell the story of how your products or services will fit in their lives creating a sense of confidence in the purchase decision.
However, it’s important to remember that images should not replace text entirely. While visual images are great for grabbing attention, words still play a critical role in communicating your brand message and creating trust in your products or services.
Measuring this ‘return on investment’ with ‘image-based vehicle marketing’ is also much easier these days as vehicles can be zapped by smartphone users, either to gather more direct information via QR code or image, or through more traditional feedback loops such as non-geo numbering.
Plus, this digital interface allows organisations to present more complex messaging via the mobile phone’s internet capabilities, driving more traffic to pertinent content.
There are several reasons.
If you like the sound of ‘image-based vehicle marketing’ but don’t know where to start, just give Mediafleet a call and ask for James Parry. James is the head of creative design for Mediafleet. He will listen to your goals and ambitions, understand your current marketing plan, analyse your brand guidelines, and ultimately develop some initial ideas for discussion.
