E.ON & Mediafleet: 20th Anniversary

January 31, 2025

Mediafleet is proud of its long-standing relationship with E.ON, being involved in the branding of its vehicles for the last 20 years.

The new ‘E.ON Next’ branding has been developed by E.ON, and once again, Mediafleet were tasked with transferring the branding concept to the vehicles. This means a new and exciting launch for its new fleet of Ford E-Custom Transit vans – the E.ON Next vehicle wrap. The task for Mediafleet was to help E.ON maximise the branding effectiveness and fully wrap the first tranche of 225 vehicles.

“Over the last 20 years, Mediafleet has worked with E.ON in developing the various generations of the E.ON fleet look - and this time was no exception. It is always a pleasure working with the E.ON team. The new branding looks really strong on the vehicles – it will definitely turn heads.”

James Parry - Head of Design & Specification, Mediafleet

Mediafleet’s successful 20 year supply relationship with E.ON is based on delivering a ‘full scope of service’ to E.ON so all aspects of the graphics conversion is handled internally by Mediafleet.

The process begins in garnering a full understating of the E.ON branding ambitions and then working with E.ON to ensure the graphics work correctly on the vehicle. James comments “The creatives provided by E.ON were spectacular, so it was a highly rewarding task of working with the brand team to get the biggest impact on the vehicle”.

Mediafleet’s production hub at Witney has been utilised and the vehicles are being delivered into build directly from port for wrapping. The ‘production line’ conversion procedure then involves wrapped E.ON vans moving to QI Van Systems in Telford for internal fitment. Mediafleet’s high level, tried and tested supply chain relationships and procedures means this is a seamless process.

“I am proud of the way the whole team work together to ensure E.ON will be happy with process and the end result. There is an obvious dedication and determination to the task which results in a successful roll-out, but more importantly there is a strong desire to exceed expectations.”

Barnaby Smith - Managing Director, Mediafleet

The new E.ON Ford E-Custom vehicles with the E.ON Next design are currently being branded at the Mediafleet site and over the next financial quarter, 225 vehicles will be delivered to E.ON.

“This is a very exciting time for E.ON with the launch of the new branding, and once again Mediafleet feels honoured to be involved. At the risk of sounding sentimental, I realised as we started this project that the youngest members of our production team working on making the new E.ON Next graphics were not even born when Mediafleet completed its first E.ON branding project. Twenty years has flown by, and this is a very special working relationship. Perhaps the benchmark against which we measure our customer service level as a company.”

Barnaby Smith - Managing Director, Mediafleet

“Last week witnessed the 20th anniversary of the E.ON relationship with Mediafleet which was celebrated by a huge cake in the Mediafleet boardroom after our internal team meeting. Even the cake got the Mediafleet treatment as the icing was the correct E.ON Pantone! Once again, the vehicles look great, and I thank Mediafleet for all the support they have given.”

E.ON & Mediafleet: 20th Anniversary

“Over the last 20 years, Mediafleet has worked with E.ON in developing the various generations of the E.ON fleet look - and this time was no exception. It is always a pleasure working with the E.ON team. The new branding looks really strong on the vehicles – it will definitely turn heads.”

James Parry - Head of Design & Specification, Mediafleet

“I am proud of the way the whole team work together to ensure E.ON will be happy with process and the end result. There is an obvious dedication and determination to the task which results in a successful roll-out, but more importantly there is a strong desire to exceed expectations.”

Barnaby Smith - Managing Director, Mediafleet

Barnaby Smith - Managing Director, Mediafleet

Will Brandwood - Fleet Strategy Manager, E.ON

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